Problem is, no matter what the 800# linked to now, it ultimately sends the kiddies to a recorded message saying something like, "Hey, there, sexy guy. Sign up for a new way to meet up with hot, HORNY girls. Lie back, relax"...well, I stopped there.
Oopsie.
Weirdly, Wikipedia mentions that this selfsame number is used in an episode of Family Guy--scroll down to the end of the entry for Chick Cancer.